What is Primary Times?

Primary Times is a free ‘what’s on', 'where to go’ magazine targeting the parents and teachers of primary school children (aged 4-11).


Published prior to each school holiday, plus a ‘Back to School’ issue in September, Primary Times is distributed to families via their child’s school bag.


Part of a national network of 59 regional editions distributing 2.7 million copies to primary schools, Primary Times has been tried, tested, and trusted since 1989.

What's in Primary Times?

• A comprehensive ‘what’s on’ guide for parents

• Local and national information

• Reader offers and news from the local businesses

• Competitions

Why advertise?

Targeted Marketing Primary Times is specifically targeted at families with children.

Great Timing – Published just before every school holiday, ensuring families receive fresh information just when they need it.

Advertiser Satisfaction – Over 70% of our advertisers use us repeatedly – because it works!

The regions we serve

Tees Valley 

North Yorkshire

East Riding

Lincolnshire

Tees Valley

• 214 schools In TEES VALLEY receive Primary Times

• 70,000 copies of each issue delivered

• Our distribution provides comprehensive coverage across 
Tees Valley, including: Middlesbrough, Stockton-on-Tees, Redcar, Guisborough, Marske, Saltburn, Skelton, Billingham, Norton, Stokesley, Darlington, Great Ayton and Hartlepool

North Yorkshire

• 235 Primary schools delivered to. That’s 70% of the primary schools in North Yorkshire

• 40,000 copies of each issue delivered

• Our distribution ensures comprehensive coverage across North Yorkshire, including: Skipton, Richmond, Northallerton, Bedale, Leyburn, Catterick Garrison, Harrogate, Ripon, Knaresborough, York, Scarborough, Malton, Pickering, Whitby, Thirsk and Selby

East Riding of Yorkshire

• Reaching every primary school in the region

• 49,000 copies of each issue Delivered

• Our distribution ensures comprehensive coverage across Hull and East Yorkshire, including: Goole, Hull, Brough, Cottingham, Beverley, Bridlington, Driffield, Lockington, Pocklington, Market Weighton and Burton Agnes

Lincolnshire

• 253 Schools In Lincolnshire receive Primary Times.

• 52,000 copies of each issue delivered.

• Our distribution provides comprehensive coverage across Lincolnshire, including: Scunthorpe, Brigg, Gainsborough, Lincoln, Louth, Woodhall Spa, Alford, Market Rasen, Grantham, Sleaford, Spalding, Boston, Spilsby and Skegness.

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